IKEA

Place In The Park

Edit for IKEA Place campaign.

We went down to a park in London, found players of a popular location-based AR game and asked them to try out IKEA Place, the new AR app from IKEA.

Client - IKEA
Agency - 72andSunny

Director - Ben Reed
DOP - Nic Booth
Producer - Senne De Beul
Exec Producer: Sjoerd Dekker

72andSunny
Creative Director: Gregg Clampffer
Art Director: Matteo Gianelli
Designer: Christian Baur
Producer: Janene Fitzgerald
Brand Director: Mike Beer
Business Affairs: Therese Spillane

Art Director: Zoë Klinck
1st AD: Wayne Bentley

Editor: Chris Hicks
Sound Design - Stainless Sound
Music - Stainless Sound

Location Manager: Damon Crane
Location Assistant: Carl Rock
Sound Recordist: Peter Polak

1st Camera Assistant: Joaquin Blunt
2nd Camera Assistant: Paddy Driscoll
Head construction: Richard Glenn
Set Builder: Josh Douglas Warne
Set Builder: Matthew Buggy

Production Assistant: Lily Birkett
Production Assistant: Tanja Goossens

Runner: Maria Philips